The mobile application development has seen a rapid growth over the last decade and today it has become an integral part of the IT industry worldwide. Regardless of their business domain, companies across different industry verticals are fast incorporating mobile strategy in their business in order to engage customers and maximize growth. The ever-growing use of smartphones and availability of the high-speed internet connectivity has made it easier to reach millions of users in no time. However, to implement a successful mobile application development strategy, businesses needs to be upgraded with the latest trends.
Here are the 7 emerging mobile app development trends for 2019.
1. Artificial Intelligence for Smarter Apps
In the last few years, Artificial Intelligence (AI) has made deep inroads into the IT industry and has contributed significantly to mobile app technology with innovative features like personalized experience, behavioral targeting and recommendation engines to name a few. Today, the AI powered chatbots, with a potential to learn human behavior pattern, are finding its way into the mobile app technology in a big manner. Furthermore, AI integration into mobile apps can offer enhanced personalized assistance to users in customer support services. For example, Google has introduced Duplex, a smart AI program capable of making calls on behalf of humans for fixing a business appointment with a local business. According to a recent report from International Data Corporation (IDC), the AI market is projected to see a revenue growth of over $47 billion by 2020.
2. Blockchain to Enhance Transaction Security
If you still believe that the Blockchain is only about Bitcoins or cryptocurrencies, then think again. The unprecedented rise of the eCommerce industry over the last decade has also helped in the increasing adaptations and usages of mobile banking and wallets by users. Blockchain, regarded as the incorruptible digital ledger, has already been used in mobile payment apps worldwide for providing a reliable and uncompromised data security during the transaction.
3. The Rise of IoT & Wearable Apps
In recent times, the Internet of Things (IoT) has emerged as an industry itself and the technology is evolving with the time. The IoT allows people control all the non-IT equipment such as LED bulbs, power sockets, toys, domestic appliances, etc. via remote controls or apps, making day-to-day life easier for them. Further, the availability of affordable wearable devices in the market will lead to the increased demand for fitness and sports based apps. Nowadays, there is a whole range of wearable devices available in the market that include smart watches to count your calories, smart shoes to analyze your walking pattern, or wristbands to assess your sleep quality, and one can expects this list to grow bigger with the time. According to a new report, the number of IoT connected devices will reach to over 75 billion by 2025. As a result, more and more app developers today are leveraging this technology to build IoT friendly mobile apps.
4. Augmented Reality is The Future
Mobile devices will continue to influence our lives in new innovative ways by introducing Augmented Reality (AR) functionality into smartphones and tablets. ARKit developed by Apple and ARCore by Google have potential to bring AR experiences to millions of iOS and Android smartphone and tablet users, respectively. This new trend will redefine the way apps are developed and will influence industries across verticals, from banking and insurance to health, retail and engineering. In 2019, the AR integration will perhaps be one of the most challenging and interesting step for the mobile app development industry. According to a recent report by Statista, the count of AR enabled apps will touch 5 billion mark by 2019.
5. The Emergence of Bots
As more and more mobile app development companies are now focusing on enhanced user experience (UX), the adaptation of bots in the technology is sure to grow with the time. Today, the chatbots are being liked by the users for their quick and precise replies. Moreover, many ecommerce and food delivery services like Amazon, Zomato, GrubHub, etc. are working on to integrating the chatbots to their apps for better consumer experience. According to a survey done in 2017, more than 63% of US online consumers were looking forward to an interaction with the chatbots.
6. Cloud-based Mobile Apps
Cloud technology has fast been emerging as an important aspect of the mobile development strategy. The adaptation and integration of the technology into the mobile app development will aid in streamlining processes, reducing hosting and equipment costs, as well as in increasing collaboration and productivity to a new high. Further, the integration to Cloud technologies will not only help the mobile apps in storing large amount of data easily but it will also ensure seamless functionality of apps across multiple platforms. Today, many mobile apps with a huge database are using cloud computing services like the AWS (Amazon Web Service) as their cloud computing backup.
7. Growing Popularity of Android Instant Apps
With consumers always in look for speed, convenience and flexibility, the popularity of instant apps is bound to shoot up in the near future. The primary aim of the instant apps is to facilitate users to use an android app without actually downloading it. The user can try the mobile app using Google play store and download it only if they feel the need and have the requisite storage. Although there are a few instant apps, including NY Times, Buzzfeed, and Periscope, available for downloads in the Google Play Store, however, soon there will be more additions to this list.
The integration of new technologies into the mobile app development will see a significant growth as the industry expands at a rapid pace in 2019. Businesses need to update with the latest trends in the mobile app industry to create an effective and successful mobile strategy. If you’re a business looking to leverage the benefits of mobile apps, MYZEAL IT Solutions, a California-based mobile app development company, can help you meet your technology needs.